The Original Radiant Cut Diamond E-commerce
A family brand that carries on Henry Grossbard’s legacy diamond cut since its development in 1976.
CLIENT Radiant Cut
ROLE Designer
YEAR 2016
The brief called for a new e-commerce website that seamlessly blended elegance and functionality, with a sophisticated, modern aesthetic.
01
Historical Marketing Materials
As with any project, we begin by immersing ourselves in the brand’s history and core values. Our design approach respects and builds upon the existing legacy, reinterpreting it through a contemporary lens.
Drawing inspiration from the company’s historical marketing materials, we incorporated select typographic and linear elements, alongside the signature Azure blue, to emphasize key and actionable components throughout the site.
02
E-commerce Experience Responsive Design Mobile
A key focus was organizing and designing the content to ensure clarity and ease of discovery. Shoppers enjoy flexible ways to find exactly what they’re looking for—whether through curated collections, filtering options, popular combinations, or customizing their own rings.
Honoring the company’s legacy, craftsmanship, and emphasis on human connection, the educational and research elements are thoughtfully integrated throughout the experience.
In 2016, live chat and location-based in-store appointment features were introduced as innovative technologies, still emerging and not yet widely adopted.
Desktop / Tablet
