The NYTstore.com curates and sells products that reflect the sensibilities of the NYT brand.
CLIENT New York Times
Their meticulously curated collections are special, authentic and rare. There is a thoughtful- ness and relevance to the products– there’s a story behind them.
The ask was to design a microsite for to showcase a creative vision for the NYTstore.com brand and e-commerce experience.
The design is a continuation of an overall NYT aesthetic while leveraging NYT typography as a significant brand element.
The design aims to balance the specialness of products with simple, intuitive e-commerce patterns and helps to better connect customers with the products and the product story.