NYT Digital Store
The NYTstore.com curates and sells products that reflect the sensibilities of the NYT brand.
CLIENT New York Times
ROLE Designer
YEAR 2013
Their meticulously curated collections are special, authentic and rare. There is a thoughtful- ness and relevance to the products– there’s a story behind them.
The ask was to design a microsite for to showcase a creative vision for the NYTstore.com brand and e-commerce experience.
01
Store Landing Page
The design is a continuation of an overall NYT aesthetic while leveraging NYT typography as a significant brand element.
02
Collection Page
The design aims to balance the specialness of products with simple, intuitive e-commerce patterns and helps to better connect customers with the products and the product story.
Loading...
