David Yurman
“Art and design brought David and Sybil Yurman together and led them to create collections that celebrate how love inspires.”
CLIENT David Yurman
ROLE Designer
YEAR 2014
In a life of many moments, certain ones stand out. Special places leave an enduring impression. Illuminating ideas transform how we see things. This is what inspires us. These are the things that last.
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The David Yurman Style Finder
Innovatively conceived, designed, and launched for Mother’s Day, The Style Finder is an interactive online tool that empowers users to discover their personal style and identify the David Yurman designs that best reflect their individuality.
Mobile Experience
The Style Finder guides users through seven curated style questions, ultimately matching them to one of five distinct style categories—such as ‘Bold Glam.’ From there, personalized jewelry selections for that category are showcased, along with the option to share your unique style across social media platforms.
Desktop / Tablet Experience
The design’s alternating bands of classic black and spring pastel backgrounds strikingly balance David Yurman’s bold brand identity with the gentle elegance of Mother’s Day photography.
From a technical perspective, this responsive website employs a single codebase across mobile, tablet, and desktop devices. On desktop, the questions elegantly slide upward as users progress, subtly dimming all but the active question to maintain focus. Meanwhile, images are meticulously designed and optimized for every screen size, ensuring flawless positioning and crisp resolution.
