Kenneth Cole E-commerece

Kenneth Cole designs men’s and women’s footwear, men’s and women’s clothing, and also accessories under the Kenneth Cole Reaction Line.

CLIENT Kenneth Cole

ROLE Designer

YEAR 2012

“For over 30 years, we have sought to make a more meaningful connection with people by addressing not just what they look like on the outside, but who they are on the inside; not just what they stand in, but what they stand for.” -Kenneth Cole

01 Fall 2012 E-Commerce Redesign

Summer of 2012 was very important for the digital space at KC, there was a transition from the old fixed-with e-commerce templates to the new full-width flexible templates.

Working with great photography is a delight for any designer. Inspired by the new luxurious collection, I re-designed the look & feel of the e-commerce website and created new structures for the homepage, collection pages, and the look book.

Now the site allows for more user interactions with the product, is sprinkled with video content, and is aligned with the brand’s modern, edgy, New York image.