David Yurman
“Art and design brought David and Sybil Yurman together and led them to create collections that celebrate how love inspires.”
CLIENT David Yurman
ROLE Designer
YEAR 2014
In a life of many moments, certain ones stand out. Special places leave an enduring impression. Illuminating ideas transform how we see things. This is what inspires us. These are the things that last.
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The David Yurman Style Finder
Concepted, designed and brought to life for Mother’s Day, The Style Finder is an online tool to help you discover your personal style and which David Yurman designs suit you best.
Mobile Experience
The Style Finder takes you through seven style questions and matches you to one of the five style categories, for example: “Bold Glam”. From there, you are presented with jewelry pieces for that category and an option to share your style on the social media platforms.
Desktop / Tablet Experience
The design of alternating bands of classic black and spring pastel backgrounds speaks to the bold David Yurman branding and softer Mother’s Day photography.
Technologically speaking, this is a responsive website with one set of code for mobile, tablet & desktop. On the desktop, the questions slide up as you complete them, dimming everything else, but the question you’re on. The images are designed and optimized for all the screen sizes – ensuring perfect positioning and resolution.
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