NYT Digital Store
The NYTstore.com curates and sells products that reflect the sensibilities of the NYT brand.
CLIENT New York Times
YEAR 2013
The collections are carefully curated—each piece distinctive, authentic, and rare. Every product is selected with intention, carrying a story that adds depth and meaning. Our brief was to design a microsite that captures this spirit: a platform that brings the creative vision of NYTstore.com to life while elevating its E-Commerce experience.
01
NYT Store Landing Page
The design extends the overarching New York Times aesthetic, thoughtfully incorporating its signature typography as a defining brand element.
02
Collection Page
The design seeks to strike a balance between the distinctiveness of the products and the clarity of intuitive e-commerce patterns, fostering a stronger connection between customers, the products, and their stories.
